Natural Cures "They" Don't Want You To Know About by Kevin Trudeau is a publishing phenomenon. Too bad it isn't a better book. Largely a come-on for Trudeau's website, the book contains little real information and none that isn't readily available elsewhere.
While portraying himself as "a journalist," Trudeau is in fact a very effective marketeer, which is the essence of numerous FTC complaints against his "allegedly" deceptive infomercials. One thing is clear, he has struck a responsive chord with the American public's distrust of giant pharmaceutical companies.
If you're into the conspiracy aspects of this story, you'd do better to read:
- The Truth About the Drug Companies (Random House)
- On The Take: How Medicine's Complicity with Big Business Can Endanger Your Health (Oxford University Press)
- Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat (Wiley)
On the other hand, if you or a loved one is in need of alternative or holistic medicine, we recommend that you start with something by Dr. Andrew Weil, who is well-respected in both "mainstream" and holistic (or "integrative") medicine. Or you could opt for a reference on herbal remedies.
If you really want Trudeau's book, that's O.K. -- We'll even sell it to you. The thing is we'd rather that you got better value for your money.
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