The Social Media Bible: Tactics, Tools, and Strategies for Business Success

"Different isn't always better, but better is always different."

I'm not one to seek validation in the approval of others, so I've been slow to grasp the significance of "social networking" sites. The fact is, you could ignore them at one time, but the ever-changing secret machinations of the major search engines more or less compel you to get involved in them now. That is if you want anybody to see what you publish online.

I'm not going to go into great detail about social networking here. This isn't that sort of site. My focus is to highlight products that are useful and hopefully sell a few. I'm just scratching the surface of The Social Media Bible, but I can already see that it's going to be worth many times the twenty bucks I spent on it. According to the authors, this book will help you:

Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

I've already learned that it's more important to post to a blog frequently than to necessarily have a lot to say -- at least from a site traffic point of view. So that's it! Watch for my upcoming Halloween feature.