Friday, September 18, 2009

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

"Different isn't always better, but better is always different."

I'm not one to seek validation in the approval of others, so I've been slow to grasp the significance of "social networking" sites. The fact is, you could ignore them at one time, but the ever-changing secret machinations of the major search engines more or less compel you to get involved in them now. That is if you want anybody to see what you publish online.

I'm not going to go into great detail about social networking here. This isn't that sort of site. My focus is to highlight products that are useful and hopefully sell a few. I'm just scratching the surface of The Social Media Bible, but I can already see that it's going to be worth many times the twenty bucks I spent on it. According to the authors, this book will help you:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

I've already learned that it's more important to post to a blog frequently than to necessarily have a lot to say -- at least from a site traffic point of view. So that's it! Watch for my upcoming Halloween feature.

Monday, September 14, 2009

Heuristic Search Algorithms : StumbleUpon.com

Amazon.com > Books > Computers & Internet > Computer Science > Artificial Intelligence > Heuristic & Constrained Search >
"Good decisions are born of experience. Experience is born of bad decisions."-- Unknown

Don't let the techie title throw you -- heuristic is just a ten-dollar word for learning, and algorithms are just collections of computer commands that accomplish a certain task, much like a recipe. In fact, computer algorithm books are often called cookbooks. So what we're talking about here are computer searches that improve as you use them.

As an example, take Amazon.com's recommendation feature. (If you've read this blog before, you probably saw that coming!) Amazon tracks your browsing behavior on their site using magic browser cookies, and based on the information they collect, guesses what other pages might interest you. BTW, the recommendations I get aren't particularly focussed, since I crawl all over Amazon looking for niche market products. The heuristic algorithm therefore assumes that I'm interested in just about anything. Come to think of it, that's exactly what its supposed to do.

Another familiar example is the Yahoo! Search suggestions feature. If, for example, you enter the search term "router," a box of suggestions will appear after a brief delay. These might include "woodworking routers" or "ethernet routers" or "Netgear routers". I'm not using actual examples from Yahoo! since those are subject to change, but these examples should be sufficient to illustrate the point. I like the fact that Yahoo! merely suggests possible refinements -- Microsoft has an irritating tendency to assume that they know what you want better than you do.

StumbleUpon.com is a social-networking site and search engine that allows you to select up to 127 interests that will be used to customize your search results. As you use the service, you can click on one of two buttons (Thumbs Up) I like this or (Thumbs Down). Simple. If you're ambivalent, you don't have to rate a page. I've seen a lot of rating systems, but this is probably my favorite because you're not ruining somebody's day by giving them the thumbs down -- and they can't ruin yours. All you are doing is demoting the page and others like it in your own search results. People who think Dick Cheney and Donald Rumsfeld are great American patriots are unaffected.

I looked at this service a couple of years ago and wasn't very impressed, but I don't recall the search feature being present then. I may have overlooked it, but I think you just had to "stumble" from page to page. That might be alright for casual surfing, but it's not very focussed. The database is now a lot bigger too. To try Stumbling, go to the Getting Started page, where you will learn all you need to know. If you have trouble adding pages with the toolbar because of your firewall settings, old or weird browser, or whatever, you can use the form below:

Submit Page to StumbleUpon.com

http://

Last, but certainly not least, your StumbleUpon history generates your own personal StumbleUpon blog, which is visible to the major search engines if you're just looking for backlinks, and to other stumblers, of course, if you are more interested in the social networking aspects of the site. You are cordially invited to subscribe to my StumbleUpon blog at any time.

Saturday, September 12, 2009

Cage Heel Pumps - Sophisticated and Comfortable

Amazon.com > Shoes > Women's > Pumps > "Cage Heels"

I wish I had caught on to the gladiator sandal trend sooner, because it eventually led me to these great cage heel designs. Most styles come well above the ankle like the ever-popular bootie, but they are open and flexible which makes them very comfortable too. The styles featured here are available in virtually any color or size either from Amazon.com, or their new Endless.com subsidiary, which offers better service, including free return shipping at slightly higher prices.

Browse Departments
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Pour La Victoire
Bethanie 1
Sandal


@ Amazon
Michael Antonio
Slater
Sandal


@ Amazon
Chinese Laundry
Catch Me
Sandal


@ Amazon
Sam Edelman
Saville
Braided Leather Sandal


@ Amazon
Miss Sixty
Tracy
Strappy Sandal


@ Amazon
Zodiac
Zema
Platform Sandal


@ Amazon
Charles David
Addison
Sandal


@ Amazon
Michael Antonio
Niron
Gladiator Sandal


@ Amazon
Unlisted
Mind Spender
Platform Sandal


@ Amazon
Sizzle By Coloriffics
Montreal
Platform Sandal


@ Amazon
Bronx
Fancy
Platform Sandal


@ Amazon
Pour La Victoire
Pascale
Plaftorm Sandal


@ Amazon
Michael Antonio
Selma
Sandal


@ Amazon
Madden Girl
Sacredd
Strappy Platform Slingback


@ Amazon
Luichiny
Star Bound
Sandal


@ Amazon
Nine West
Bolero
Platform Sandal


@ Amazon
MIA
Davis
T-Strap


@ Amazon
Nine West
Jewellite
Sandal


@ Amazon
BCBGirls
Single2
Strappy Sandal


@ Amazon
BCBGMAXAZRIA
Gilly
Sandal


@ Amazon
Michael Antonio
Solana
Platform Sandal


@ Amazon

Thursday, September 10, 2009

O'Reilly Media Computer Books

Amazon.com >Books >Publisher >O'Reilly >

O'Reilly & Associates began publishing computer-related books in 1978 (before the PC revolution) with a small series of highly regarded UNIX® manuals.

Their books were frequently better than the "official" documentation, if any such documentation existed at all, and several of their animal cover books like The Camel Book and The Rhino Book became classics.



O'Reilly
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The Hacks Series is a fairly new addition to the O'Reilly family. Each book in the series highlights about 100 simple, elegant hacks for the featured technology in simple, straightforward cookbook form. There are too many volumes in this growing series to feature them all here, but here are a few representative titles:

There are times when a hard copy book is more convenient than reading online, but computer books are often used for reference, and a searchable CD version can actually be preferable -- and CHEAP!! O'Reilly's CD Bookshelf Series is an under-appreciated programmmer's goldmine. And since you don't always need the latest bleeding edge technology, older editions can be an absolute steal. Here are some favorites:

Lest you get the impression that O'Reilly caters exclusively to the terminally geeky, they also publish beginner's books including their excellent Head First Series, which assumes no prior knowledge and generally figures prominently in O'Reilly Bestsellers. Here are some samples: