Which of these two hypothetical articles would most attract your interest: "Men's, Women's & Children's Shoes by Category @ Amazon.com - Discount Prices" or "PHAT Kicks on Squidoo?" Regardless of your choice, I can assure you that there would be those who would go the other way.
Now, as an online retailer, I have to go with the first option. I want to be as descriptive as possible while proividing the search engines with as many relevant keywords as possible in my title. That doesn't mean that I'm not aware that such titles are -- well, dull. I also know that different headlines appeal to different niche markets, like the "youth-oriented" example above.
This is where Amazon.com's Listmania® lists excel.
Rather than try to impersonate a knowledgable expert for a particular niche market, I simply link to one of the thousands (or is it millions?) of lists that Amazon customers have provided.
Look at this example for my year-old "flagship" aStore. Too many results to be useful? Simply add more search terms to the query. For some reason, There seem to be a lot of results for "rotator cuff"
Now, this method requires that the search engines have actually found and indexed the relevant pages, so "your mileage may vary," but we are feeding some great Lists into the search engines, and soon you should be able to find what you're looking for here:
- Accessorize ! Listmania!®
- Author Mania Listmania!®
- Auto Mania Listmania!®
- Baby Mania Listmania!®
- Beauty Mania Listmania!®
- Cellphone Mania Listmania!®
- Classical Mania Listmania!®
- CLEP tomania Listmania!®
- The Clothes Horse Listmania!®
- Computer Mania Listmania!®
- DVD Mania Listmania!®
- Electronics Mania Listmania!®
- Fashion Mania Listmania!®
- Gaming Mania Listmania!®
- Gourmet Mania Listmania!®
- Grocery Mania Listmania!®
- Health Mania Listmania!®
- Holly Daze Listmania!®
- Home & Garden Mania Listmania!®
- Industrial Mania Listmania!®
- Instrument Mania Listmania!®
- Jewelry Mania Listmania!®
- Kitchen Mania Listmania!®
- Magazine Mania Listmania!®
- Menswear World Listmania!®
- Movie Mania Listmania!®
- MP3 Mania Listmania!®
- Music Mania Listmania!®
- Photo Mania Listmania!®
- Shoe Mania Listmania!®
- Software Mania Listmania!®
- Sports Mania Listmania!®
- The Whole Ed Catalog Listmania!®
- Tool Mania Listmania!®
- Toy Mania Listmania!®
- Video Mania Listmania!®
- Womenswear World Listmania!®
