Amazon Launches Endless.com Subsidiary for Shoes and Handbags

Amazon.com has launched a new subsidiary store called Endless.com especially for shoes and handbags. There has been a lot of speculation about just why Amazon would do this, but I think the answer is pretty clear. Savvy readers like you may know that Amazon has parlayed its online expertise into a retail empire providing third party order fulfillment for Target and other big-name retailers, but to many people (if not most) Amazon is just "the world's biggest bookstore" and nothing else. Even though we're trying to keep up with the Amazon's ever-growing list of departments, book sales account for over half our commissions here.

Even if you're familiar with Amazon's site and comfortable with their navigation, you might want to give Endless.com a try. The new site offers free overnight shipping and a 100% price guarantee along with the same Amazon.com service you know and trust. Endless.com also has a more streamlined website with many new navigation features and extensive use of Javascript for faster surfing.

While Amazon hasn't provided much in the way of linking formats to date, they promise to roll out more options this summer, and we will certainly be keeping an eye out for those! In the meantime here are a few "generic" links to get you started:

Endless.com Homepage

• Handbags & Accessories
• Kid's Shoes
• Men's Shoes
• Women's Shoes