Amazon.com recently rearranged their Women's Shoe Department, no doubt as part of the launch of their endless shoes and handbags subsidiary. This had the unfortunate side-effect of invalidating all the links in my Shoe Mania aStore. Paradoxically, my shoe sales soared. Apparently the programming that Google uses to determine the "significance" of the pages they index prefers a bunch of blank navigation pages over pages that actually link to products.
I'll resist the urge to wander off into a discussion of search engines and search engine marketing, except to make the point that using a vendor's own on-site search is frequently more productive than relying on one of the major search engines to find the products you want. To that end, I've cobbled together a couple of remote search boxes that will help you find what you're looking for on either the Amazon or Endless sites. They seem to work now, but because they rely on the vendor's software, they could break down in the future. Please feel free to leave feedback using the comments link at the end of this article.
Here are some popular shoes sold here in the past ten days. Clicking on the name of the shoe will take you to a perfectly functional Shoe Mania page with limited navigation. Clicking on the picture will take you to endless.com, and hovering your mouse over the "@ Amazon" link will bring up a pop-up with additional information, or clicking on it will take you directly to the appropriate Amazon page.
