Saturday, January 05, 2008

Featured Classical Music

This article really is about Classical Music, but first I'm going to "entertain" you with a brief diatribe on the semantic web and search engine optimization. People like choices, but they don't like to be overwhelmed with a very large number of choices. Amazon.com's approach to this is a logical one: They arrange their products into broad categories, which are divided into subcategories, and further into sub-subcategories for as many levels as they find appropriate, as in the familiar outline form.

This is reasonable, but it presents a problem to those searching for products. Without a key to Amazon's taxonomy (or outline), one might easily take a wrong turn in the process of "drilling down" to the specific target classification. Search engines don't adequately address this problem. Attempts to search for a specific category simply return all items containing the search keywords instead of limiting results to category headings.

Google's PageRank alogrithm (and other search engine ranking schemes that are less well-documented) only compounds this problem. Briefly, search engines assume that the more specific "lower" levels of the outline are less significant than the "higher," more general headings. In fact, we humans already have our own taxonomy in our rich and diverse languages (English, in this case). It is far more likely that we will select highly specific terms in our very first search attempt than extremely broad ones. PageRank is upside-down.

What does this have to do with classical music? Only this: Amazon's Classical Music category is a recent spin-off of their more general Music category and has relatively few subcategories. Therefore, I hope to achieve my goal of creating more useful search engine listings sooner and more directly in these top-level categories:





Friday, January 04, 2008

Cellphone Mania @ Amazon.com

Amazon.com unveiled it's latest upgrades to their aStore program a little late for Associates to take full advantage of the opportunity in time for the Christmas sales rush. Well, better late than never, I suppose. Anyway, the current expansion of our aStore offerings has been a little haphazard (skewed toward toys, for example). We're now trying to take a little more orderly approach.

Herewith is a more-or-less complete sitemap of our Cellphone Mania, which is a relatively small category (in terms of the number of subcategories -- there are LOTS of items!):





Thursday, January 03, 2008

Amazon's Amazing Kindle Wireless Document Reader

Compared to the hoopla surrounding the release of Apple Computer's iPhone, Amazon.com's new Kindle Wireless Reading Device was virtually a non-event. Nonetheless, initial demand for this latest must-have geek accessory exceeded all expectations, creating a waiting list for the product that is only beginning to be addressed.

Browsing through Amazon's Kindle Store, you'll begin to see why. First, Amazon has partnered with Sprint to create their own Whispernet wireless telephone network which is free to Kindle owners. That feature alone allows the device to pay for itself in only a few months. On the other hand, you may prefer Using Kindle with Your Computer, saving a local copy of you digital content. Either way, your content remains accessible in Your Media Library, and you can always Manage Your Kindle Subscriptions online.

For a quick overview of the Kindle device itself, see the Kindle Photo Gallery and the brief (36 page) .pdf file About Your Kindle. For more details, you can download the Kindle User's Manual (92 pages) and Read the FAQ.

To support the growing Kindle community, I've created a new Kindle aStore. As with other digital content, you can't order Kindle books directly from aStore sites, but it provides a useful alternative to Amazon's main site for rapidly searching and browsing Kindle content without the clutter found on Amazon's main site pages, and can be viewed directly on your Kindle. From Kindle Mania, you can easily link to whatever main site page you like for more complete information, or to order. Here are our top-level categories:

Kindle Mania aStore