Thursday, November 08, 2007

Christmas Listmania! (TM)

The Christmas shopping season seems to start earlier every year! With the shipping lag-times involved in online shopping, it's not too early to start thinking about picking out a few items for those hard-to-shop-for people on your list.

(You can search this blog using the form in the upper left corner for more gift ideas.) Here are 50 Listmania!® Lists compiled by Amazon.com customers:

Wednesday, November 07, 2007

Amazon Book Editors' Listmania

"The best laid plans o' mice an' men gang aft agley."     - Robt. Burns

I thought I'd done a pretty clever thing when I resyndicated the Listmania® lists of Amazon.com's Book Editors. The search engines were gobbling up these diverse and authoritative selections, and sales were even improving slightly.

Unfortunately, the third-party service I used to convert these lists to RSS truncates source pages at 1024 Kb, and Amazon's recent remodelling has caused my 10 list feeds to dwindle to 2 lists each.

I guess there's little recourse but to list them here. Incidentally, there is no really effective way to find Listmania® lists on the topic you're interested in, so this will help you with that. Just use the search box at the upper left corner of this page to search within this blog. As more lists are added, the likelyhood of a search "hit" will improve.

Here are 50 top-quality Editors' lists:

Thursday, October 25, 2007

Listmania! (TM)

Which of these two hypothetical articles would most attract your interest: "Men's, Women's & Children's Shoes by Category @ Amazon.com - Discount Prices" or "PHAT Kicks on Squidoo?" Regardless of your choice, I can assure you that there would be those who would go the other way.

Now, as an online retailer, I have to go with the first option. I want to be as descriptive as possible while proividing the search engines with as many relevant keywords as possible in my title. That doesn't mean that I'm not aware that such titles are -- well, dull. I also know that different headlines appeal to different niche markets, like the "youth-oriented" example above.

This is where Amazon.com's Listmania® lists excel.

Rather than try to impersonate a knowledgable expert for a particular niche market, I simply link to one of the thousands (or is it millions?) of lists that Amazon customers have provided.

Look at this example for my year-old "flagship" aStore. Too many results to be useful? Simply add more search terms to the query. For some reason, There seem to be a lot of results for "rotator cuff"

Now, this method requires that the search engines have actually found and indexed the relevant pages, so "your mileage may vary," but we are feeding some great Lists into the search engines, and soon you should be able to find what you're looking for here: