Monday, September 28, 2009

The Whole Ed MySpace Blog

Following on my Social Media Bible post, I started my own MySpace Page, where I immediately got hooked on a MMPORG called Vampires. If you have 22 or 23 hours a day when you're not doing anything, I highly recommend it.

I started to write this little HTML introduction for that blog largely to explore the ins and outs of their online HTML editor. Eventually I gave up and decided to publish it here:


Before I go on to the substance of what I've learned about the Vampires app so far, I want to digress into just a little bit of HTML. The good stuff will be coming in another post, probably tomorrow. Then you'll see why I'm doing this. If HTML editors like the "compose mode" of this blog are any indication, a lot of people are afraid of HTML. They probably feel that they are applications users, not programmers, and that learning HTML would be a big leap.

Relax! First, Hypertext Markup Language (HTML) isn't even a "real" language -- it's a "markup language." Think of it as a form of punctuation. Second, you don't have to learn the whole language to do useful things with it. Probably 90% or so of what I use it for is covered right here.

First, HTML files are ordinary text files that contain certain elements in a certain way. You can create them with any editor that produces plain unadorned ASCII text. Notepad is perfect for Windows users. Second, you need to tell your operating system that the file should be treated as HTML -- i.e. that it should be opened using a web browser. You do this by giving the file the extension ".html" when you save it -- or ".htm" if you're actually using Windows Millennium or earlier.

Since a big part of what people use computers for these days is Internet access, being able to open files in the web browser and then have them do something is very useful. What I'm going to show you here is how to create a list of links. Instead of adding everything to your favorites, and dealing with all that you just make a list and click on the link you want. That may sound like a lot of trouble to go to, but believe me it's a real time-saver.

The first thing you'll notice about HTML files is that they're full of "tags". Browsers interpret the "less than" sign (<) and the "greater than" sign (>) as angle brackets, enclosing an HTML element, or "tag". These tags come in pairs -- an opening tag consisting of an HTML keyword enclosed in angle brackets, and a closing tag consisting of the slash character (/) followed by the HTML keyword enclosed in angle brackets.

This will become clearer by looking at this pair of tags: <HTML>...</HTML> The dots indicate something was left out that would go there -- in this case your page, because every HTML page begins and ends with this pair. Within every HTML file there are two more pairs, the <HEAD>...</HEAD> section which contains information which is not displayed, and the <BODY>...</BODY> section which is what shows up in th browser window.

We're now ready to create a list of links. We'll make it an ordered list (OL) because it might be useful to have the list items numbered. If you prefer bullet points, that would be an unordered list (UL). Each new item is a list element (LI) and since it is a link it uses the anchor (A) element. The anchor element is somewhat oddly named, until you realize that it is just a hook where you can hang things. The things you hang there are called attributes.

We're only going to cover one attribute -- the Hypertext Reference attribute (href). Hypertext is a quaint old term for text with links in it, and links are the bulk of what makes the Internet so useful. Attributes take arguments -- in the case of the href attribute, the argument is a URL (also known as a webpage address, although that isn't the "real" name.) Most browsers aren't too picky about puctuation, but the "correct" form is:
<A href="(protocol)://some.url.here">Text you want to click on</A>

Putting this all together gives us something like what follows. Highlight everything from <HTML> through </HTML> - paste that into your editor and save it as template.txt or whatever you like. Tomorrow I'll show you something really interesting you can do with this.

<HTML>
<HEAD>
<TITLE>Titles Are Cool</TITLE>
</HEAD>
<BODY>
<OL>
<LI><A href="some.url.here">First List Item</A></LI>
.
.
.
<LI><A href="some.url.here">Last List Item</A></LI>
</OL>
</BODY>
</HTML>

Sunday, September 20, 2009

Elvira, Mistress of the Dark

Cassandra Peterson is better known as her alter ego "Elvira, Mistress of the Dark," The hostess of KHJ-TVs Movie Macabre in the 1980s, which became the first nationally syndicated horror host show. The Queen of Halloween has been a pop culture icon ever since, branching out into feature films, calendars, books, music, and, of course, tassel dancing. (If you haven't seen Elvira, Mistress of the Dark, you really do need to get out more!) Her sarcastic wit and double-entendré humor are two more things that make it a comedy classic in it's own right.

For some reason, I haven't entirely given up on Squidoo. Stubborn I guess. When I was putting together a "quick" Elvira Page there, I knew it just had to feature the famous tassel dance from her first feature movie, Elvira, Mistress of the Dark. The whole movie is rated PG-13, so this isn't "explicit," but the self-appointed Squidoo censors make their own secret rules. Well, their loss is your gain. The famous Tassel Dance:





Watch for my upcoming Halloween Spook-tacular, coming soon! Unpleasant dreams.

Friday, September 18, 2009

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

"Different isn't always better, but better is always different."

I'm not one to seek validation in the approval of others, so I've been slow to grasp the significance of "social networking" sites. The fact is, you could ignore them at one time, but the ever-changing secret machinations of the major search engines more or less compel you to get involved in them now. That is if you want anybody to see what you publish online.

I'm not going to go into great detail about social networking here. This isn't that sort of site. My focus is to highlight products that are useful and hopefully sell a few. I'm just scratching the surface of The Social Media Bible, but I can already see that it's going to be worth many times the twenty bucks I spent on it. According to the authors, this book will help you:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

I've already learned that it's more important to post to a blog frequently than to necessarily have a lot to say -- at least from a site traffic point of view. So that's it! Watch for my upcoming Halloween feature.

Monday, September 14, 2009

Heuristic Search Algorithms : StumbleUpon.com

Amazon.com > Books > Computers & Internet > Computer Science > Artificial Intelligence > Heuristic & Constrained Search >
"Good decisions are born of experience. Experience is born of bad decisions."-- Unknown

Don't let the techie title throw you -- heuristic is just a ten-dollar word for learning, and algorithms are just collections of computer commands that accomplish a certain task, much like a recipe. In fact, computer algorithm books are often called cookbooks. So what we're talking about here are computer searches that improve as you use them.

As an example, take Amazon.com's recommendation feature. (If you've read this blog before, you probably saw that coming!) Amazon tracks your browsing behavior on their site using magic browser cookies, and based on the information they collect, guesses what other pages might interest you. BTW, the recommendations I get aren't particularly focussed, since I crawl all over Amazon looking for niche market products. The heuristic algorithm therefore assumes that I'm interested in just about anything. Come to think of it, that's exactly what its supposed to do.

Another familiar example is the Yahoo! Search suggestions feature. If, for example, you enter the search term "router," a box of suggestions will appear after a brief delay. These might include "woodworking routers" or "ethernet routers" or "Netgear routers". I'm not using actual examples from Yahoo! since those are subject to change, but these examples should be sufficient to illustrate the point. I like the fact that Yahoo! merely suggests possible refinements -- Microsoft has an irritating tendency to assume that they know what you want better than you do.

StumbleUpon.com is a social-networking site and search engine that allows you to select up to 127 interests that will be used to customize your search results. As you use the service, you can click on one of two buttons (Thumbs Up) I like this or (Thumbs Down). Simple. If you're ambivalent, you don't have to rate a page. I've seen a lot of rating systems, but this is probably my favorite because you're not ruining somebody's day by giving them the thumbs down -- and they can't ruin yours. All you are doing is demoting the page and others like it in your own search results. People who think Dick Cheney and Donald Rumsfeld are great American patriots are unaffected.

I looked at this service a couple of years ago and wasn't very impressed, but I don't recall the search feature being present then. I may have overlooked it, but I think you just had to "stumble" from page to page. That might be alright for casual surfing, but it's not very focussed. The database is now a lot bigger too. To try Stumbling, go to the Getting Started page, where you will learn all you need to know. If you have trouble adding pages with the toolbar because of your firewall settings, old or weird browser, or whatever, you can use the form below:

Submit Page to StumbleUpon.com

http://

Last, but certainly not least, your StumbleUpon history generates your own personal StumbleUpon blog, which is visible to the major search engines if you're just looking for backlinks, and to other stumblers, of course, if you are more interested in the social networking aspects of the site. You are cordially invited to subscribe to my StumbleUpon blog at any time.